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Mission Statement


Since 1977, Rapids Rental & Supply Co., Inc. has been family owned and operated by the Knuth family of the greater Wisconsin Rapids area.  We are into our third generation of ownership and management.


Our mission statement is simple:  We are committed to offering you the best customer experience.  Regardless if you visit us for rentals, sales, service or parts, we strive to make your visit(s) with us enjoyable and meaningful.  We take our business seriously and truly care for our customers.  Without you we would not exist today.  Thank you to our past, current and future customers!  Let us know how we can help!

The Knuth Family

  • Todd, Mike, Greg & Anthony

  • Gary & Joan (Founders)

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